The Zerkalo Nedeli is one of the most respected daily general interest newspaper in Ukraine. It is published in the broadsheet format, and is targeted at well educated affluent reader; 68.4% of readers have university or college or technical school education, 19.7% of readers have only secondary school education. The majority of readers are highly qualified professionals (40%), whilst 7.5% of readers are CEOs and upper managers.
It is a general interest newspaper with a strong business perspective, and it is divided into three sections: Power, Low, People. The newspaper publishes international and national news, politics, commercial and economic news, as well as information on society, science, health education and some sports. The editorial is published in analytic form, among them, is a well known commentary and opinion, analysis, reviews etc.
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