It is a leading daily national newspaper which offers a mix of national and international news, politics, economics and leisure/entertainment reading. The newspaper is read throughout the country. This Day focuses primarily on covering Nigerian and African news. It also covers world news, but emphases is placed on local news first. It is not only popular as a Nigerian newspaper, but it is also recognized in Africa as powerful voice in African media, with unwavering commitment to the spread of information with integrity.
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